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Experian Marketing Services

For over 30 years, Experian Marketing Services has been a global leader in data-driven marketing. They provide over 10,000 brands with insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing ROI.

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Experian’s marketing database can take your business to the next level with thousands of audiences available such as:

  • Consumer demographics like age, gender, marital status, children and income.

  • Life event triggers like new parents, new homeowners and new movers.

  • Automotive data that provides insight into the vehicles consumers have in their garages and the likelihood of households to purchase a vehicle.

  • Highly predictive financial segments, such as summarized credit statistics, based on Experian's national consumer credit file aggregated at an area level.

  • Purchase data that gives insight into past purchases and also predicts future buys across dozens of product categories.

  • Consumer decision-making styles and preferred marketing communication channels.

  • Attitudinal and behavioral data such as interests, hobbies and brand preferences.

  • Mosaic® USA lifestyle segmentation data that segments the country into 19 overarching groups and 71 underlying types.

  • Technology attributes which provide vivid detail into the use and adoption of devices and even social media platforms.

By using a consultative approach, the Audience@experian team can help brands leverage Experian audiences in addition to customer files to create and activate Pinterest audiences that meet your marketing objectives.

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