How to set up campaigns in Pinterest Ads Manager
Ads Manager includes all the tools you’ll need to run successful campaigns. Use this guide to prep for campaign setup and optimization.
Set up for success
First, make sure you’re using a business account and have an active advertiser profile. To start a new campaign, look for the menu called “Manage campaigns” and click on “Create campaign.”
Choose your own ad(venture)
Ads Manager offers a lot of flexibility, from single ads to complex campaigns. Your campaign objective determines which setup options, ad features and bidding strategies you’ll use.
Your options
더 많은 사용자가 광고를 클릭하거나 웹사이트를 방문하도록 유도해 보세요. 클릭당 비용(CPC) 상한을 설정하거나 Pinterest Performance+ 입찰을 통해 자동 입찰 관리를 이용할 수도 있습니다.
온라인 판매, 가입 수 등 하위 퍼널 전환을 늘려 보세요. Pinterest Performance+ 입찰을 사용하면 시간이 지남에 따라 입찰이 자동으로 최적화되어 시간과 비용을 절약할 수 있습니다.
Pro tips
Run multiple campaigns at once to drive results across the funnel and reach more people.
No matter your goal, follow our creative best practices to make Pins that perform.
Once you’ve started running ads, duplicate and edit existing campaigns to speed things up.
Control budgets and ad spend
No matter your goal, you’ll always have control over campaign budgets and ad spend. Our tools make it easy to customize settings that work best for your brand.
Your options
Pinterest Performance+ 일일 예산을 사용해 고성과 트래픽을 효율적으로 확보하세요. 초기에 적합한 평균 일일 예산을 설정해 두면 매일 최고의 성과를 낼 수 있도록 Pinterest 도구가 조정합니다.
Pick a specific amount you want to spend every day, without adjustments. This spreads your budget more evenly across the entire campaign.
Pro tips
Enter your budget amount then review the potential monthly active audience size for your ad. Keep in mind that this is an estimate, and results may vary.
자동화로 광고 성과를 향상해 보세요. 테스트 결과, Pinterest Performance+ 일일 예산을 이용하는 브랜드는 고정 일일 예산 광고 대비 CPA가 3% 낮아졌습니다.1
Tune your targeting
Targeting determines who sees your ads and where they show up across Pinterest. Pinterest offers a wide range of targeting options to help you narrow in on the right people for your goals.
Your options
Reconnect with people who previously engaged with your content on or off Pinterest. If you have the Pinterest tag or the Conversions API, you can upload your own customer list or retarget visitors from your brand’s website.
Pro tips
To keep things simple, use Pinterest’s default targeting instead of choosing your own. Our tools will recommend settings based on your goals and budget.
Pinterest Performance+ 타겟팅을 설정하면 시각적 신호 및 검색 신호를 사용해 광고 성과를 자동으로 향상할 수 있고 더 넓은 범위의 독자를 만날 수 있습니다.
Optimize and iterate
Ads Manager has special tools to help you improve performance and optimize campaigns.
Pinterest Performance+는 자동화와 AI를 활용해 광고 결과를 최적화할 수 있는 솔루션 제품군입니다. 캠페인 수준에서 Pinterest Performance+를 키는 옵션이 제공되거나 캠페인을 빌드아웃하면서 일부 항목만 자동화하는 옵션이 제공됩니다.
Once you wrap a campaign, Pinterest Analytics and Conversion insights help you understand what worked well, and where you can improve. Your Pinterest team can also set up custom studies for metrics like conversion lift or store traffic.
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