Make a splash in 2025 with Premiere Spotlight takeovers
2025년 1월 21일 — Claire Caillaux, Sr. Creative Strategist
Here's a powerful insight: Brands using Pinterest's Premiere Spotlight in both home and search feeds on the same day measured 3.6x higher action intent than brands running a placement in the search feed only.1 This advertising solution can help put your brand front and center, capturing your audience's attention just when they're primed to engage and take action. Imagine the potential impact this could have on your marketing strategy.
As the digital landscape continues to evolve, brands face the challenge of standing out amidst shifting consumer behaviors and increasingly complex online placements. The saturation of digital spaces with fleeting fads often competes for quick attention, making it difficult for businesses to form genuine connections with their audience. In such a dynamic environment, how can your brand maintain authenticity while still capturing attention?
Pinterest provides a unique blend of discovery and intent, helping your brand to connect with consumers as they actively seek inspiration for life's big and small moments. With Premiere Spotlight's high-traffic placements, you can reserve premium real estate for an entire day. That means that your ad could take over approximately 50% of mobile screens—perfect for product launches and seasonal campaigns. Notably, using Premiere Spotlight to engage with Gen Z has led to a whopping 15x boost in action intent, showcasing how powerful these placements can be for connecting with younger audiences.2
Discover how Premiere Spotlight can help boost brand awareness and drive action intent, turning marketing moments into meaningful consumer connections.
From discovery to decision
The consumers you care about use Pinterest to gather inspiration, discover new ideas and shop with intent, often in the earliest stages of their decision journeys. They're leaned in and eager to act; they just haven’t made up their minds—yet. From home renovations and holidays to manicures and recipes, they're actively planning their next purchase. With over half a billion monthly active users, that's a lot of planning power for your brand to tap into as they’re making up their mind.3
Premiere Spotlight helps boost your impact at critical moments. First, reach people in the early discovery mindset as they look for new ideas and use Pinterest’s search features. Then, reinforce your message as people move closer to action. Use your Premiere Spotlight takeovers to encourage people to save your Pins and start planning next steps.
And by running campaigns in both the home and search Premiere Spotlight placements on the same day, advertisers not only have the opportunity to reach more users but could also achieve a significant lift in both awareness and intent. In fact, brands who opted for a takeover bundle measured 2.2x higher awareness than Pinterest norms, and 3.6x higher action intent than brands running a placement in the search feed only.1
Understanding Pinterest planning patterns
Depending on your industry, you might want to plan Premiere Spotlight ads for specific times throughout the year. Pinterest's natural planning patterns show you exactly when your customers want to discover brands like yours. La Redoute capitalized on a surge in searches in September with their back-to-school campaign, combining a Premiere Spotlight takeover with editorial sponsorships. The campaign drove engagement rates up by 37%, doubled article impressions, and achieved a 7.2 point uplift in advertising recall—reaching parents exactly when they were moving from discovery to purchase decisions.5
Get the most out of 2025
By aligning Premiere Spotlight with moments like these, and harnessing the power of a home and search takeover, you'll create meaningful connections and maximize your brand's visibility and engagement in 2025. Contact your Pinterest team to learn more about Premiere Spotlight reservations and inventory.
