The Point: People come to Pinterest to plan. That means we know what's coming next. Last year, we predicted 100 trends for 2020—and 80% of them came true. Even in the most unpredictable year ever.1
It’s that time of year again: year in review videos from all your favorite tech companies. Though, tbh, does anyone really want to review 2020?
Instead, we thought we'd take a moment to reflect on our predictions that came true. For a year that absolutely no one expected, we still called it. The trends of 2020, we mean. Even in a year where so much went wrong, 80% of our trend projections held strong.1
Even in the face of a global pandemic, 8 in 10 of our 2020 trend predictions held strong throughout the year.
That’s because Pinterest is where people go to plan, so we have a better sense of what they’ll do next. Pinterest is predictive. Our insights aren’t a retrospective, or a roundup of what was trending. They’re a sneak peek of what’s to come.
Here’s a look at just a few of our 2020 predictions that came true.
Internationally inspired
The prediction:
We projected that global influences would make their way into Pinners' homes in a big way in 2020.
The verdict:
Internationally-inspired decor jumped significantly in 2020, with trends like Indian living room and Japanese soaking tubs rising like woah.
increase in searches for Indian living rooms
increase in searches for Japanese soaking tubs
Indexed searches for Indian living rooms from January 2018 to September 2020
Re-wilding
The prediction:
We predicted that Pinners would be more eager than ever to answer the call of the wild, dedicating more time to outdoor hobbies and endurance skills.
The verdict:
Rustic-inspired searches reached new heights this year, with terms like hiking fashion and outdoor kitchen bars increasing significantly.
increase in searches for hiking fashion
increase in searches for outdoor kitchen bars
Indexed searches for outdoor kitchen bars from January 2018 to September 2020
Conscious consumption
The prediction:
We guessed that a push for eco-friendly habits would change how we live in 2020—from home decor to everyday choices.
The verdict:
Thrifted home decor and solar light crafts increased in volume as Pinners searched for new ways to support the environment.
increase in searches for thrifted home decor
increase in searches for solar light crafts
Indexed searches for solar light crafts from January 2018 to September 2020
And that’s not all. We predicted Y2K fashion would spike, and it exceeded our expectations (y2k outfits, +47% YoY). We called at-home music rooms as an emerging trend, and it broke our benchmarks (audio rooms, +72%). Even the pampered pets trend continued to increase throughout the year (dog patio ideas apartment, +40%).
This time, we’re taking our predictions even further. In December, we’ll share more trends than ever and let you filter by industry or demographic to find the most impactful insight for your next campaign.
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