Traditional holiday sales aren’t completely donezo. People still want discounts and giveaways—but they’re looking to find more online. They’re also starting their holiday shopping earlier than ever, rather than waiting for the “official” launch of the holiday shopping season on Black Friday on November 27.
This shift toward an earlier shopping season isn’t entirely new. Last year, people on Pinterest had already finished 50% of their holiday shopping by the time Thanksgiving rolled around.1 And for 2020, we’re seeing shopping move up even earlier. Because of COVID-19, people are planning further ahead and getting things shipped to their homes.
Your bottom line? Don’t wait until it’s Black Friday to start your holiday campaigns online. Inspire people to shop, all season long.
Holiday shoppers have always used Pinterest to go from upper funnel inspiration, to final purchase. This year, they’re shopping continuously throughout the season. We created a special holiday performance guide to help you reach these shoppers. Download the guide for ad strategies, product tips and creative best practices that will make your holiday campaigns sparkle on Pinterest.