How to set up campaigns in Pinterest Ads Manager
Ads Manager includes all the tools you’ll need to run successful campaigns. Use this guide to prep for campaign setup and optimization.
Set up for success
First, make sure you’re using a business account and have an active advertiser profile. To start a new campaign, look for the menu called “Manage campaigns” and click on “Create campaign.”
Choose your own ad(venture)
Ads Manager offers a lot of flexibility, from single ads to complex campaigns. Your campaign objective determines which setup options, ad features and bidding strategies you’ll use.
Your options
Yakinkan lebih banyak orang untuk mengklik iklanmu atau mengunjungi situs webmu. Kamu bisa menetapkan biaya per klik (CPC) maksimum atau menggunakan penawaran Pinterest Performance+ untuk manajemen penawaran otomatis.
Tingkatkan tindakan funnel bawah seperti penjualan online atau pendaftaran. Hemat waktu dan uang dengan penawaran Pinterest Performance+ yang secara otomatis menyesuaikan penawaranmu dari waktu ke waktu.
Pro tips
Run multiple campaigns at once to drive results across the funnel and reach more people.
No matter your goal, follow our creative best practices to make Pins that perform.
Once you’ve started running ads, duplicate and edit existing campaigns to speed things up.
Control budgets and ad spend
No matter your goal, you’ll always have control over campaign budgets and ad spend. Our tools make it easy to customize settings that work best for your brand.
Your options
Dapatkan traffic yang berkinerja tinggi secara lebih efisien menggunakan anggaran harian Pinterest Performance+. Kamu akan menetapkan anggaran harian rata-rata yang optimal di muka, lalu alat kami akan membantu menyesuaikan peluang terbaik setiap hari.
Pick a specific amount you want to spend every day, without adjustments. This spreads your budget more evenly across the entire campaign.
Pro tips
Enter your budget amount then review the potential monthly active audience size for your ad. Keep in mind that this is an estimate, and results may vary.
Otomatisasi dapat meningkatkan hasil. Dalam pengujian, merek yang menggunakan anggaran harian Pinterest Performance+ menghasilkan CPA 3% lebih rendah daripada iklan dengan anggaran harian tetap.1
Tune your targeting
Targeting determines who sees your ads and where they show up across Pinterest. Pinterest offers a wide range of targeting options to help you narrow in on the right people for your goals.
Your options
Reconnect with people who previously engaged with your content on or off Pinterest. If you have the Pinterest tag or the Conversions API, you can upload your own customer list or retarget visitors from your brand’s website.
Pro tips
To keep things simple, use Pinterest’s default targeting instead of choosing your own. Our tools will recommend settings based on your goals and budget.
Aktifkan penargetan Pinterest Performance+ untuk secara otomatis meningkatkan kinerja iklanmu menggunakan sinyal visual dan pencarian, serta terhubung dengan audiens yang lebih luas.
Optimize and iterate
Ads Manager has special tools to help you improve performance and optimize campaigns.
Pinterest Performance+ adalah rangkaian solusi yang menggunakan otomatisasi dan AI untuk membantumu mengoptimalkan hasil. Kamu akan melihat opsi untuk mengaktifkan Pinterest Performance+ di tingkat kampanye, atau untuk mengotomatiskan bagian tertentu saat menyusun kampanye.
Once you wrap a campaign, Pinterest Analytics and Conversion insights help you understand what worked well, and where you can improve. Your Pinterest team can also set up custom studies for metrics like conversion lift or store traffic.
Take the next step