Shopee
The results are in: Shopee gets more clicks and reach with Pinterest Performance+.
Goal
Shopee, the largest e-commerce platform in Southeast Asia and Taiwan, and a leading e-commerce platform in Brazil, isn’t new to winning on Pinterest. What started out as a test on the platform evolved Pinterest into a strategic marketing channel for the brand. Shopee deploys a full-funnel Pinterest strategy designed to convert high-intent shoppers.
Building on this momentum, Shopee explored Pinterest Performance+ to scale efficiently and unlock greater value. This approach supported Shopee’s objective of expanding reach and driving incremental results while maintaining strong campaign performance.
Strategy
Pinterest Performance+ gave Shopee access to AI and automation led capabilities designed to improve campaign efficiency and scale. To test this, the marketing team split their usual Catalog Sales campaign budget: 50% was allocated to their business-as-usual (BAU) Pinterest campaigns and the remaining 50% went to the full suite of Pinterest Performance+.
For one month, Shopee measured the head-to-head results, evaluating cost stability, reach, and incremental conversion potential.
“
Pinterest Performance+’s full suite enabled us to efficiently scale beyond our manual category campaigns while maintaining strong performance. The solution helped unlock incremental conversions and reach, making it a valuable lever as we continue to drive growth across markets.”
Kevin Guan
Shopee, Head of Online Marketing
Results
With Pinterest Performance+’s suite of automation features, the Shopee team saw measurable lower-funnel value in key markets: Southeast Asia, Taiwan and Brazil. That included a 20% boost in click-through rates (CTRs) compared to the manually optimized BAU campaigns.1 At the same time, Pinterest Performance+ helped Shopee reach 35% more incremental users.1 All the while, the cost per order remained stable.1
These direct results highlight the strength of automation-driven strategies for e-commerce companies looking to scale. Pinterest Performance+ allowed Shopee to grow its audience and sales footprint across key markets without increasing costs.
20% higher clickthrough rate (CTR)
With Pinterest Performance+ versus manual campaign optimization
35% more incremental users reached
With Pinterest Performance+ versus manual optimization
Stable cost per order (CPO)
With Pinterest Performance+ compared to manual optimization
Explore Related Resources
Pinterest Performance+
With a foundation of AI and automation, Pinterest Performance+ allows companies like Shopee to realize wins with up to 50% fewer inputs.
Pinterest Catalogs
Catalog campaigns have long been a staple of Shopee’s marketing efforts on Pinterest, helping the company get the right products in front of the right shoppers.
Advertising partners
Pinterest now works with trusted partners around the world—like Aleph in APAC—to help you manage ad accounts locally. These partnerships offer in-market representation, local language support and deep platform expertise. Learn more.