Robijn
Robijn sprints to success with Premiere Spotlight, increasing daily site traffic by 700%.
Goal
Robijn wanted to raise awareness for its Quickwash product in the Netherlands – a go-to solution for busy households seeking fresh laundry in less time. With a goal to make an extra splash, the brand developed a campaign that seamlessly showcased Quickwash’s qualities of speed, convenience, and results.
To bring the story to life, Robijn turned to Pinterest. As a platform where people actively seek home inspiration – from styling ideas to how-to tips that optimise their living spaces – Pinterest proved it was able to showcase Quickwash front and centre.
Strategy
Robijn activated a multi-format campaign centred around a high-impact Premiere Spotlight takeover. Robijn ran a mixture of Spotlight across both Home and Search pages across seven days, ensuring maximum visibility in the most prominent places where Pinners began their journeys.
Their creative approach used 15-second video assets in formats like Collection ads to showcase Quickwash’s three fragrance options. The result was a mix of storytelling and product focus that reinforced both choice and convenience.
To help maximise effectiveness, Robijn complemented its Premiere Spotlight takeover with Awareness and Video Completion campaigns. By continuing to use formats like Collection ads along with direct links, the brand extended reach, sustained engagement beyond Spotlight days, and sped up the path to purchase.
"
With the launch of Robijn Quickwash, we disrupted the market by introducing the first detergent specifically designed for short-cycle washing, addressing consumers’ demand for greater convenience and the need for superior cleaning performance and fragrance delivery in short washes."
Kim Heijlighen
Brand Manager Laundry Benelux, Unilever
Results
The campaign delivered standout performance across awareness, reach, and engagement. A Brand Lift Study showcased Pin Awareness rose by +4.0% and Campaign Awareness by +3.2%,1 with Spotlight delivering awareness results 220% higher than other formats.2
On days when Premiere Spotlight ran, Robijn recorded a 700% increase in daily site traffic compared to other campaign periods. Daily unique reach also rose significantly, growing 52% on day two and continuing to climb into the millions by day seven. Engagement rates outperformed benchmarks by 55%, and the campaign also exceeded cost per thousand impressions (CPM) efficiency targets.3
By combining Pinterest’s high-impact formats, Robijn achieved more than its objective of raising awareness for Quickwash. The results highlight how a multi-day Spotlight takeover can help accelerate awareness, sustain momentum, and connect brands with new audiences at scale.
Want your campaign to be able to garner results as fast as a Quickwash cycle? Start with the resources below.
+700%
increase in daily site traffic on Spotlight days (measured by outbound clicks)3
+4.0%
Pin Awareness lift (Spotlight vs. 0.8% for other formats)1
+3.2%
Campaign Awareness lift (Spotlight vs. 1% for other formats)1
Resources
Premiere Spotlight
Learn how you can also make a splash on Pinterest with high-impact Premiere Spotlight takeovers. Secure your ad placement
Creative best practices
Discover how to design ads that can grab attention and drive results – and help you reach audiences at Quickwash speed. Maximise your creative