If you want to get a head start on hair care in 2023, go back to your roots. âSkinification,â or a focus on the scalp and crown of your head, will be a priority this year. Searches from Gen X and Boomers show an uptick in care for the scalp, like âscalp treatmentâ and âclean scalp.â This is your chance at a root revival. Now, who wants a scalp massage?
Scalp massage techniques
+55%Clean scalp
+55%Scalp treatment for dry scalp
+70%Natural hair mask for growth
+80%Clean scalp build up
+45%Scalp massage techniques
Clean scalp
Scalp treatment for dry scalp
Natural hair mask for growth
Clean scalp build up
Behind the trend
Skincare has dominated the beauty sector in recent years. But with all the global stress thatâs impacted us from head to toe, itâs no surprise that scalp care is exploding. This shift has resulted in a slate of new products inspiring people to develop multi-step self-care routines for their scalps.ÂČ
Act on the insights
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