Be their next holiday idea
People on Pinterest are ready to go big for holiday 2021. They’ve already started planning—and Pinterest is their first stop for new ideas.
Brands who start their holiday campaigns earlier in the season see better results on Pinterest.
This chart shows indexed holiday searches on Pinterest, compared to a leading search engine.3 People come to Pinterest first. And every year, the majority of sales influenced by Pinterest are complete by Cyber Monday. In 2020, 60% of sales happened by that time.4
Find your holiday audience
We’ve identified six types of holiday shoppers on Pinterest. Use our personas research to find the right people for your holiday ads.
You’ll be the first to hear about emerging trends and insights.
Work with our experts to get your holiday campaigns up and running.
Fine-tune your formats and targeting for different marketing objectives.