Get paid on Pinterest

We’re rewarding creators differently, with a focus on building community around shared passions and ideas. And we’re making the ways you can monetize more clear and transparent, so anyone can understand how to make money on Pinterest.

Find all the tools you need to get started in the creator hub, right in the Pinterest app.

Earn with Creator Rewards

Creator Rewards is a new Pinterest program that will pay creators for inspiring, actionable content. We’ll publish new editorial prompts on a regular basis in the creator hub. Every prompt will outline specific engagement goals, like getting a certain number of clicks, reactions or takes on your Idea Pin. When you meet the engagement goals, you’ll see rewards in your bank account the following month.

Want in?

Creator Rewards is currently in testing with a small group of creators. We’ll start adding new participants on a rolling basis, so keep an eye on the creator hub for more information.

Make your Idea Pins shoppable

Tagging products in your Idea Pins makes it easier for people to shop your picks. You can search and tag any product you want to recommend to your audience. You can also tag Idea Pins using affiliate links so you earn commission when people click through and shop. Pinterest isn’t part of affiliate agreements, so your commission will depend on the terms you’ve set up with external merchants or programs.

Partner with brands

You can tag brands you partner with using our paid partnership tool—just make an Idea Pin and tag your brand partner directly in the Pin.1 Once they approve your tag, you’ll see the brand show up alongside your Idea Pin with a “paid partnership” tag.

When you use the paid partnership tool, you’ll work directly with the brands you’re partnering with to define payment details.

Creator spotlight

Some common questions

  • Will Pinterest pay me directly?

    Pinterest will pay you directly if you’re part of the Creator Rewards program and your content meets the goal requirements and eligibility criteria. Pinterest does not facilitate payment for other monetization programs like product tagging, affiliate links or brand partnerships. For those programs, you’ll organize payment terms and logistics directly with your brand or affiliate partners.

  • Where do I find the creator hub?

    First, make sure you’re using the Pinterest app—the creator hub is only accessible on mobile devices. Once you’ve downloaded the app, go to your Pinterest profile page. You’ll find the creator hub button right below your bio and stats.

  • How do I apply for Creator Rewards?

    Creator Rewards is currently in testing, and is not widely available yet. We’ll give eligible creators early access on a rolling basis, so make sure to keep an eye on your creator hub for updates. Once the program is open for applications, eligible creators will see an application button within the creator hub in the Pinterest app. The application will only be available in the app, so make sure you download it if you haven’t already.

  • How do I get access to the paid partnership tool?

    The paid partnership tool is currently available to creators who participate in our managed creator program. If you’re eligible, you will receive communication from the Pinterest team letting you know how to start using the tool. To use the tool, you’ll need to make an Idea Pin and use the “advanced settings” menu to tag a brand in your Pin.


The paid partnership tool is currently in beta with a small group of creators. We'll share more information when the tool is available to all creators.