Unwrap strong results this holiday season
With a growing audience1 and new lower funnel solutions, Pinterest is your place for a high-action holiday. Run campaigns that dazzle and convert, all season long.
Reach active shoppers with big plans to buy
Pinners plan to go above and beyond for holiday 2024. They're looking to make the holidays extra special, from celebrating more often to spending more on holiday purchases.2
#1
Weekly Pinterest users say Pinterest is the most helpful platform for holiday planning³
71% of weekly Pinners have found new brands and products while planning holidays on Pinterest⁴
+40%
On average, weekly Pinners spend 40% more on holiday purchases than people using other platforms⁵
Your guide to a very happy holiday
Pinterest reaches people at every stage of the funnel. Use our campaign guide to build the right strategy for your goals.
See how brands succeed on Pinterest
Urban Outfitters grew conversions
Urban Outfitters ran holiday shopping campaigns using direct links. It helped boost their bottom line, with 50% more conversions than the previous year at 57% lower costs.7
Gucci Beauty boosted global brand awareness
Gucci Beauty ran a full-funnel campaign featuring their products in a variety of holiday settings. Their beautiful creative paid off, boosting brand awareness 2.5 points across multiple countries.8
Explore more holiday resources
We’ve hosted two holiday webinars with even more helpful hints. You can get a closer look at 2024 audience and shopping insights, or watch our lower funnel webinar.
Learn all about lower-funnel tools in this dedicated blog post. We’re sharing how products like Performance+ and Promotions can help get you even better results.
Start your holiday marketing today
Create campaigns in Ads Manager or work with your Pinterest team to unlock special opportunities. If you don’t have a Pinterest rep yet, you can apply for support to get the conversation going.