Veuve Clicquot make it a champagne year

Since 1772, Veuve Clicquot has been helping customers celebrate life's most festive and important events. As a house of tradition and excellence, Veuve Clicquot produces exceptional champagnes that have become renowned all around the world.

Supported by a creative strategy, Veuve Clicquot achieved exceptional results on Pinterest with regard to brand awareness and purchase intent at a key time of the year. Using creative, customised content, they were able to inspire their core target audience right before Christmas.

With 3.5 million potential consumers reached in just one month, the Pinterest platform proved to be a powerful tool for reaching Veuve Clicquot's target audience at a time when they were most open to interaction.

The combination of a customised strategy and highly creative Pins generated significant results, raising purchase intent by 2.2%. Furthermore, the campaign’s CPM was 39% lower than the CPMs of Veuve Clicquot's other ads during the highly competitive holiday season.




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