Tchibo
Smartly’s optimised creatives and automation help Tchibo unlock first-class lower-funnel results.
Goal
With new non-food products every week, Tchibo taps directly into Pinterest users’ active appetite for new ideas and products.
To turn inspiration into conversions, Tchibo wanted to create particularly appealing visual experiences that motivate people to buy. That's why the brand decided to use self-developed image templates in Smartly. The aim was to generate interest along the entire purchase decision process with eye-catching, brand-compliant ad creatives while increasing both demand and efficiency.
Strategie
Together with Pinterest and Smartly, Tchibo have introduced dynamic catalogue ads, visually enhanced using Smartly’s smart creative templates. The team built Pinterest-ready templates that transformed product images into standout shopping ads by adding logos, brand colours and clear calls-to-action. With the Smartly platform, the creatives could be generated automatically and continuously improved.
Pinterest solutions such as shopping ads and the conversions API ensure dynamic display of the ads, precise tracking and the best possible performance measurability.
"
With self-developed image templates in Smartly, we were able to improve the quality of our Pinterest ads, which led to stronger engagement and higher demand at lower costs. This test demonstrates the value of smart design and automation in achieving our performance goals."
Sebastian Honermann
Senior Performance Marketing Manager, Tchibo
Results
Smartly-enhanced creatives helped Tchibo create standout shopping ads, increasing the click-through rate by 38% and sales by 39%.1. The new ad concepts resonated with Pinterest users and streamlined Tchibo’s cost structure, lowering CPA by 23%.1
+38%
Increase in CTR compared with previous catalogue campaigns1
-23%
Reduction in CPA compared with previous catalogue campaigns1
+39%
Increase in sales compared with previous catalogue campaigns1
Resources
Learn more about Pinterest Partner Smartly, which lets you create creative Pinterest ads in the look and feel of your brand with dynamic image and video templates.
Best practices for Pinterest ads
See our Creative Best Practices to find out what to look out for in your images, videos, text, colour and accessibility to create compelling Pinterest ads.
About Tchibo
Tchibo is built on a truly unique business model. Through their multichannel sales system, Tchibo offers coffee and the Cafissimo and Qbo single-portion systems as well as weekly changing non-food assortments and services. Tchibo operates around 900 branches and local online shops in eight countries. Throughout Germany, Tchibo is also represented in around 16,000 outlets in the specialist and food trade, around 8,000 of which also offer consumer items. Founded in Hamburg in 1949, the family-owned business generated sales of 3.36 billion euros in 2024 with 10,452 employees worldwide. Tchibo is the market leader in roasted coffee in Germany, Austria, the Czech Republic and Hungary and is one of the leading e-commerce companies in Europe. Tchibo has received several national and international awards for their sustainable business policy.