Nilofer came to Pinterest for inspiration and ended up sharing her own skills and techniques, teaching Pinterest users how to watercolour and building an engaged audience base of 55k. Quality, actionable content has been key to increasing her reach and growing her followers.
followers in 1.5 years
Nilofer is a self-taught artist, educator and co-founder of Me with a Pencil, a Mumbai-based art studio. She enjoys helping others discover the joy of watercolours.
As a graphic designer and artist, Pinterest was the natural place for Nilofer to come for inspiration. Then, in 2020, as she was spending more time at home and enjoying discovering content on the platform, she thought it might be nice to give back to the Pinterest community. She started creating her own content, drawing on what she teaches in her studio and sharing her tips and techniques.
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I love that Pinterest gives every creator an equal stage and equal visibility. As long as you are creating quality content, the algorithm will work for you. I started out as a completely new creator and over time, I’ve built an audience of 55k.”
Pinners get painting
Nilofer has focused on consistently creating quality content that benefits her audience, posting 3 to 5 Pins a day. She’s also learnt along the way, picking up new techniques and making the most of new features. She changed from fast-forwarded videos to slower, more detailed instructional videos and Idea Pins, which made it easier for viewers to try out the techniques themselves and share the results. This has made her content more actionable and dramatically increased its reach.
Nilofer also brushed up on SEO best practice and now uses relevant keywords in the title and Pin description to help relevant users find her content.
Nilofer’s quality-focused approach and consistent creation has seen her grow her follower base to an engaged global audience of 55k in the space of 18 months. Her followers try out her tips and techniques and give her honest feedback, which helps her grow and learn.
Tips for your next creation
Try these Pinterest best practices to get more out of your content.
01
Use appropriate keywords in the title and description of your Pins to help interested people find them.
02
Make sure your content is actionable—for example, Nilofer used simple instructional videos so that people could try out her watercolour techniques.
03
Be consistent and post something every day—at least 3 to 5 Pins a day.