Life Interiors were looking to increase conversions and ROAS over the busy end of the financial year period. Using Pinterest Predicts insights and the keyword dashboard, they created on-trend lifestyle Pins to reach customers at the inspiration and ideas phase of the buyer journey.
Life Interiors is passionate about delivering designer furniture at an affordable price to style conscious Australians.
They’d been running evergreen campaigns on Pinterest since November 2019, seeing an impressive 10x return on ad spend.1 As they prepared for the end of the financial year, their busiest sales season, they wanted to expand their upper-funnel marketing strategy and bolster conversions and ROAS. With the success enjoyed so far and Pinners’ interest in interiors, furniture and décor, Pinterest was the perfect match for their campaign.
average ROAS across all campaigns1
increase in overall conversions month to month1
Hitting the nail on the head
Life Interiors wanted to boost conversions and increase overall return on ad spend over the busy financial year end.
They turned to Pinterest to reach customers at the inspiration and ideas phase of their buyer journey, they started by looking at the latest Pinterest Predicts insights and Pinterest keyword dashboard. This helped them create 11 engaging and timely lifestyle Pins in sync with current trends for their campaign. They were also sure to include a strong call to action to make sure the adverts hit home.
As well as targeting users based on interests and keywords, Life Interiors used an actalike audience to expand their reach, while they also retargeted previous customers.
“
We were looking to expand our upper-funnel marketing strategy. The existing affinity of Pinterest users to interiors, furniture and decor meant it was a great platform to reach customers at the inspiration and ideas phase of their buyer journey.”
Madelaine Wood, E-Commerce Marketing Manager, Life Interiors.
Furnishing Life Interiors with conversions
Life Interiors’ flighted seasonal campaign really delivered, with a 22x return on ad spend. It also boosted sales, with a whopping 82% increase in the number of conversions month to month.1
Impressed by the campaign’s results, Life Interiors plans to publish Pinterest content more frequently, using creative Pins to grow their Pinterest followers and boost engagement. Using the new Pinterest Conversion API, Life Interiors is aiming to connect Pinterest to Tableau for greater data insights by EOY, this will help them further refine their targeting, audience segmentation and retention efforts.
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads:
01
Pair your existing evergreen campaigns with any seasonal flighted campaigns for maximum effectiveness.
02
Use a strong CTA for all seasonal sale campaigns, with the sale, discount code and sale period listed clearly on the creative.
03
Use Pinterest Insights to produce Pins that are more likely to connect with your target audience.
04
Use an attribution window that is relevant to Pinterest and the audience to measure performance.