Consideration

Freepik stepped up their strategy to drive traffic and conversions

Freepik

Freepik achieved an impressive 173% increase in the subscription campaign’s ROAS and the CPA for subscribers from the platform dropped by 61%.¹

+173%

ROAS for subscription campaigns¹

-61%

CPA for subscriber users from Pinterest¹

Content creators express themselves through images, and there’s a brand that’s completely focused on giving them what they’re looking for: Freepik, a Spanish technology platform that creates and distributes graphic design resources.

The brand’s audience are people of action—designers, creatives and marketing professionals from all over the world. Capitalising on the fact that this audience is particularly active on Pinterest, and with a constant flow of engagement and interactions already coming from the platform, it was time to take things to the next level.

This time around, the challenge was to improve the contribution of promoted content for referral traffic. They intended to achieve this by attracting new users and converting them into customers.

Because of Freepik’s global nature, the brand differentiated by country, theme and key moment to meet its traffic and user targets. Pinterest Trends and the platform’s weekly reports came in handy for adapting to changes in searches.

With Pinterest's segmentation feature, Freepik was able to reach custom audiences based on interests and keywords focused on seasonal themes, among other factors. Plus, it combined everything with a remarketing strategy to attract subscriptions via conversion campaigns differentiated by country. Pinterest’s tracking tags were essential for differentiating the most profitable audiences and tailoring messages to them.

“

Rosario Jiménez, Pinterest Specialist at Freepik

Performance gradually improved. Freepik achieved an impressive 173% increase in ROAS for their subscription campaigns, with a 35% increase in revenue from these subscriptions.¹ What’s more, the CPA for subscribers from the platform dropped by 61%,¹ while subscriptions increased by 240%.¹

Tips for advertisers:

1.
Flexibility: Tailoring ads to searches is key for reaching your buyer personas. Pinterest Trends is truly useful for staying up to date

2.
Pinterest’s recommendations: Differentiate your content on social media channels. Try using vertical formats, your logo, and text overlays for creative solutions.

3.
Measure and track your results: measuring KPIs and tracking your investment are key to getting positive returns.

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