E. Breuninger GmbH & Co.
Using a full-funnel approach on Pinterest, Breuninger supported the launch of their Autumn/Winter collection and drove strong omnichannel results.
Goal
Breuninger is among Germany’s most successful premium fashion retailers and has been using Pinterest as a full funnel engine for several years. For the launch of the Autumn/Winter collection for 2025, the omnichannel retailer wanted to understand how Pinterest campaigns also influence in-store sales. The goal was to make the entire customer journey visible (including incremental store revenue) and measurable.
The team faced the challenge of combining different measurement approaches — in particular, linking offline point-of-sale data with online conversions — to quantify Pinterest's full value for the business.
Strategy
Breuninger continued their full-funnel approach and focused on awareness, consideration and conversions. The team used a mix of ad formats for all campaign objectives (including collections, shopping and showcase ads as well as video ads) to guide users through the funnel with varied yet consistent creatives that offered strong brand recognition. The creatives were designed using a unified pin frame design and served more than 200 variations.
To enable cross-channel measurement, the retailer combined online and in-store data using the Pinterest Conversions API alongside offline conversion uploads.
“
On Pinterest, we can reach customers at exactly the moment they’re looking for fashion inspiration all year round. In the past, we already proved the strong impact on our online conversions, and now, the latest campaign results clearly show a positive impact on our in-store sales as well.”
Martina Huber
Lead Expert Performance Marketing - Paid Social
Breuninger GmbH & Co.
Results
Breuninger achieved outstanding results across the entire funnel with their Autumn/Winter campaigns on Pinterest — including an increase in brand awareness by 4 percentage points1 and a 5.1x incremental return on advertising spend (ROAS).2
The impact on in-store sales was successfully measured: the number of in-store buyers generated by the Pinterest campaign showed a statistically significant increase- 6.4% more customers made an offline purchase they would not have made without seeing the ad on Pinterest3. This confirms Pinterest as both an effective driver of online sales and a meaningful trigger for purchase decisions in traditional retail.
+4.0pp
Increase in brand awareness1
5.1x
Incremental return on advertising spend2
+6.4%
Increase in in-store buyers3
Resources
Performance Marketing
Achieve better lower-funnel results using dedicated performance marketing tools. From web conversions all the way to in-store sales — with help from Pinterest.
Creative templates
Your creatives can achieve more: smarter shopping templates can turn your product feeds into ads that aid consumers in their decision-making.