Your 2026 colour forecast

Explore the Pinterest Palette™ to meet the top hues before they’re huge—backed by Pinterest insights.

Meet the colours of the year

The words ‘Cool Blue’ appear in a bold font in a light-blue colour.

Meet the shade that’s iced out in the nicest way. This frosty hue adds a stone-cold chill to everything it touches.

Colour values
Hex: #D7EFFF
RGB: 215, 239, 255
CMYK: 16, 6, 0, 0

Explore Cool Blue on Pinterest

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A grid of Pins showcasing different blue items: a latte, a car, chairs, trainers, heels and kitchen cabinets.

The word ‘Jade’ in a bold, green font.

Somewhere between mint and moss, this shade blends serenity and elegance. It’s the glamorous green of all your dreamscapes.

Colour values
Hex: #AEB8A0
RGB: 174, 184, 160
CMYK: 5, 0, 13, 28

Explore Jade on Pinterest

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A grid of Pins showing different items in the colour jade green: headphones, a jacket, a lamp, a bike, a table, a handbag, bathroom tiles, eyeshadow, a record and a person in a dress.

The words ‘Plum Noir’ in a bold, dark-purple font.

Deep and decadent, this shade mixes notes of burnt burgundy with a swirl of velvet brown. Step into your villain era.

Colour values
Hex: #351E28
RGB: 53, 30, 40
CMYK: 0, 43, 25, 79

Explore Plum Noir on Pinterest

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Grid of Pins with dark-purple items, including gloves, chairs, figs, a manicure, socks, a handbag and walls.

The word ‘Wasabi’ in a bold, green font.

Need a jolt? Wasabi should do the trick. This electric chartreuse brings a vibrant kick to everything from make-up to mood boards.

Colour values
Hex: #E9F056
RGB: 233, 240, 86
CMYK: 3, 0, 64, 6

Explore Wasabi on Pinterest

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Grid of Pins with bright, green items, including a shirt, a handbag, a tiled bathroom, boots, a person with a camera, sunglasses, a leather car interior and eyeshadow.

The word ‘Persimmon’ in an orange, bubble-like font.

Sweet, sweet heat. Part orange, part red, Persimmon is the feel-good shade making a splash. This colour is a burst of pure joy.

Colour values
Hex: #FF5C34
RGB: 255, 92, 52
CMYK: 0, 64, 80, 0

Explore Persimmon on Pinterest

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Grid of Pins with bright, orange items. The images include glossed lips, stairs, a lamp, nails, boots, a skirt, a hallway, hair accessories and a stripey mug.

How we find the colours of the year

A collage of search terms such as ‘yellow green outfit’ and ‘orange colour combo’ with related images on a white background.

01

People who use Pinterest

Pinterest spots rising colours early by analysing billions of searches and saves from 600 million people on Pinterest.² These real actions show which shades have momentum, before they take off.

02

Visual search technology

Next, our visual AI looks at images to see what colours and colour combinations people love across Pinterest, revealing the aesthetic worlds that they are building.

03

Human curation

In-house colour experts turn all this data into cultural insights, map them to exact shades and confirm that they show up across fashion, beauty, interiors and more.

Use the colours in your campaigns and creative

Five colours—endless possibilities. Get inspired with practical tips to use these pigments throughout 2026.

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Four images showing different orange items and products that are for sale, including their price tag. The text reads ‘Shop the collection’.

Rock a single hue

Go all-in on one trending colour for a bold, monochrome look for your Pinterest ad creative. Use collections or carousels to turn the feed into a scroll-stopping colour wall.

Two photos that feel like UGC with icons that reference editing visuals, such as a colour dropper and an image cropper.

Inspire a new aesthetic

One thing that Gen Z can’t get enough of is discovering new aesthetics.³ Help them to shape their vibe by creating colour-forward content for 2026 that enables them to design their look and their life, with your brand in mind.

A pastry and an orange-and-white stripey mug.

Plan details that pop

Use colours from the palette in sets and styling to add quick, on-brand relevance. Swap neutral components for on-palette pieces to create clear focal points and a cohesive look.

A phone screen featuring a look book from ‘Loom Knitwear’ that reads ‘Autumn layers’ and ‘Find your autumn uniform’.

Think seasonally

Align your campaign creative with seasonally relevant hues. Publish look books or shoppable guides that connect specific colours to brand themes. Think Persimmon for autumn décor, or Wasabi for spring cleaning.

An orange screen with a home décor background and a quiz with multiple-choice questions about home aesthetics.

Drive colour discovery

Encourage your audience to explore the possibilities and envision these hues in their own lives. Let people experiment with Palette colours through interactive ‘try it on’ tools or quiz ads.

Make colour the strategy

Hyundai KONA paired colour-first targeting with colour-first creative. By aligning exact colour queries with creative built around that colour, Hyundai met shoppers while they were actively searching and turned a trend into brand momentum—earning a 64% stronger engagement rate compared to auto benchmarks.⁴

Personalise your palette

Create bold statements with unique, show-stopping palette combinations. Experiment with pairing together unexpected shades to make each colour combo truly your own.

See the pairings

Inspired by the colours?
Make them yours

Become a premium partner to own a colour from the 2026 Pinterest Palette™. Get exclusive sponsorship rights in your market or category to unlock co-branding, a creative toolkit and guidance from our in-house experts. Contact your Pinterest rep or get in touch to learn more.