From discovery to decision: why the customers you care about come to Pinterest
We’re the platform where people plan, shop and do—all in a more positive place online. And because they arrive with that intent, it means your ads are seen by an audience that’s ready to act and primed for purchase.
Think you know Pinterest? Think again.
In the UK, 9 in 10 use Pinterest for inspiration during the purchase journey, while 3 in 4 use the platform to make final decisions.1 Gen Z want to discover, decide and do—with help from brands.
When a customer sees Pinterest ads across the funnel—awareness, consideration and conversion—ROAS is 45% higher than when ads are seen for just one objective.2
We’ve made consistent, people-first decisions that foster inclusivity, safety and a more positive online experience. And when brands show up in a more positive environment, they drive impact at every stage of the funnel.
How to maximise your brand's reach on Pinterest
With more than 30 lessons across 14 courses, our relaunched e-learning platform is designed to give your team best-in-class skills—and a competitive edge—for your brand’s next Pinterest campaign.
On Pinterest, ads are additive. Find out how brands of all sizes use Pinterest ads to get real results—all along the funnel.
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