Your guide to the top Pinterest marketing moments for 2025

When it comes to seasonal marketing on Pinterest, there’s no one season for success. Because people use Pinterest for a broad range of festivities and milestones, there’s opportunity all year long. 

From massive festive celebrations to personal milestones, people on Pinterest are always looking ahead to something special. Some moments you’ll find on any marketing calendar, such as Christmas or other festive occasions. But many moments are more personal, such as birthdays or a girls’ night out. You’ll find them on people’s personal calendars, or on a whiteboard on a fridge—and they matter too. 

So, as you build your 2025 marketing plans, think beyond the traditional calendar. People want fresh inspiration for moments big and small. Read on for our top insights about marketing moments on Pinterest, and get our official guide to marketing moments for 2025.

Build your strategy 

On Pinterest, the strongest campaign calendars blend always-on ads with timely pushes. This helps you to connect with your audience on a personal level, by showing up at important moments or supporting them through key transitions. We recommend planning for three types of moments: 

Calendar moments 

Calendar moments happen at a fixed time during the year. They include big festive occasions, seasonal celebrations and religious festivals.¹Top tips: People on Pinterest tend to start planning early, so make sure that your campaign is ready to run a couple of months ahead of calendar moments. That helps you to show up when people are just starting to consider new products or ideas. And as you develop your campaign ideas, remember to design for inclusion. Pinterest is for everyone, and representation helps people to feel welcome and wanted. Help different kinds of Pinners to feel seen by considering all festive occasions and thinking beyond standard representation.

Everyday moments

Everyday moments help people to make daily life more special, whether they’re treating themselves to something nice or getting together with their loved ones. These might be occasions such as self-care days, game nights with friends and even simple family dinners.  

Top tips: Some everyday moments might feel more seasonal, but many of them are always on. Your audience is likely thinking about these kinds of ideas throughout the year, so it can be an ongoing opportunity. Think about what your specific audience might be interested in, then craft a campaign that shows off how your brand can help them to meet that moment. You can help people to make even the smallest moments feel memorable.  

Life moments

Life moments are important personal milestones, such as birthdays, anniversaries and weddings.² They happen at different times for different people, all year long. 

Top tips: Take an always-on approach, with creative that speaks specifically to people who might be planning for these kinds of events. You can also use targeting tools, such as keyword or interest targeting, to help you reach people who are actively searching for related topics.

Plan your calendar

To help you plan, we’re sharing our official guide to the top marketing moments on Pinterest for 2025. This guide shows specific opportunities by month and by theme, helping you to plan campaigns that resonate right when people need your ideas most. 

Every brand’s strategy will look a little different, depending on what you sell and your brand values. But don’t be afraid to get creative and try new ideas. For example: A car brand could show how to make a film night extra special by heading to a drive-in. Or, a beauty brand might promote a skin refresh to coincide with New Year’s resolutions.

When you tell an authentic and compelling story, people will want to hear it. If you work with a Pinterest rep, they can help you to explore even more ideas for your specific brand or vertical. Now, get ready to seize the moment and make 2025 your best year yet.