REN LYKKE
Combining Pinterest Performance+ with diverse ad formats across the full funnel delivered significant gains in ROAS and CPC.
Goal
Pure happiness takes pure strategy. That's what REN LYKKE discovered when they looked beyond conversion-only campaigns to help efficiently unlock greater results on Pinterest.
The Danish beauty brand, whose name literally translates to "pure happiness," faced a familiar challenge: their campaigns focused exclusively on immediate conversions. This meant they weren't reaching potential customers earlier in their journey, which left them missing opportunities to build awareness and consideration before the critical purchase moment.
REN LYKKE wanted to increase both the impact and efficiency of their campaigns by engaging customers throughout the entire funnel.
Pinterest became the platform of choice for this strategic shift. The platform's positive, inspirational environment aligned perfectly with REN LYKKE's values around natural ingredients and wellness. More importantly, Pinterest offered the tools to help efficiently reach customers wherever they were in their journey.
Strategy
REN LYKKE's approach centered on two key moves: shifting to a full-funnel strategy and pairing Pinterest Performance+ with diverse creative formats.
Instead of focusing solely on conversions, they activated across the entire customer journey, running awareness, consideration, and conversion campaigns simultaneously. The creative strategy matched this approach. Idea ads sparked inspiration. Video ads demonstrated product benefits. Shopping ads showcased their range with enhanced product feeds. Image ads delivered clean brand messaging. Each format served a purpose at different moments in the journey.
Pinterest Performance+ amplified the impact. The AI-powered tool optimized targeting, bidding, and delivery across all funnel stages, automatically finding the right audiences for each creative format. REN LYKKE combined customer list targeting with broader Pinterest Performance+ campaigns that reached women across Denmark.
"
We could see huge potential from focusing on the entire funnel instead of only conversions for REN LYKKE's Pinterest advertising. By activating multiple creative designs and formats throughout the funnel, together with product ads with designs applied via a third-party feed provider, we were able to increase the value and bring down costs from REN LYKKE's birthday campaign."
Tobias Mateo Pedersen
Paid Social Specialist, Web2Media
Results
The results showed that reaching customers throughout their journey—rather than only targeting conversions—helped improve campaign performance. Engaging people early with the right creative formats made the entire funnel more efficient. Return on ad spend climbed. Cost per click dropped significantly. Order values increased as customers arrived more informed and ready to purchase.1
15%
increase in ROAS1
44%
decrease in CPC1
23%
increase in order value1
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