People use Pinterest to plan for the future, which means we can spot new trends before anyone else. Discover the top trends for 2024, from fashion to food and everything in between. You can use these trends to stay ahead of the curve—whether you’re trendsetting or trend-shopping.
<--
Hot Metals
Dirt Flirts
-->
Blue Beauty
Aquamarine makeup is back and bolder than ever. In 2024, Gen Z and Millennials will search for "blue glam makeup" and "pastel blue eyeshadow" as they find ways to incorporate this 60s staple into their modern beauty routines. The best part? This blue hue looks striking on all skin tones.
Act on the trends
For advertisers, trends are only as useful as they are actionable. Here are two ways you can act on the trends in this report.
Trend packages are the most comprehensive way to act on Pinterest Predicts. You get exclusive access to advertising a specific trend on Pinterest, plus a special badge to display on your Pins.
Your audience is on Pinterest—and Pinterest Predicts gives you new ways to reach them. Our business toolkit shares more info about marketing opportunities using Pinterest Predicts insights, plus case studies from brands who have succeeded in the past.