For over 30 years, Experian Marketing Services has been a global leader in data-driven marketing. They provide over 10,000 brands with insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing ROI.
Experian’s marketing database can take your business to the next level with thousands of audiences available such as:
Consumer demographics like age, gender, marital status, children and income.
Life event triggers like new parents, new homeowners and new movers.
Automotive data that provides insight into the vehicles consumers have in their garages and the likelihood of households to purchase a vehicle.
Highly predictive financial segments, such as summarized credit statistics, based on Experian's national consumer credit file aggregated at an area level.
Purchase data that gives insight into past purchases and also predicts future buys across dozens of product categories.
Consumer decision-making styles and preferred marketing communication channels.
Attitudinal and behavioral data such as interests, hobbies and brand preferences.
Mosaic® USA lifestyle segmentation data that segments the country into 19 overarching groups and 71 underlying types.
Technology attributes which provide vivid detail into the use and adoption of devices and even social media platforms.
By using a consultative approach, the Audience@experian team can help brands leverage Experian audiences in addition to customer files to create and activate Pinterest audiences that meet your marketing objectives.