Over the past weekend, thousands of SXSW Interactive attendees stepped through the doors of the Pinterest house. Once inside, they got to play with our newest technology, eat delicious BBQ and chat with our team about what Pinterest is doing next.

SXSW Interactive has become one of the largest gatherings for digital marketers, with about 35 thousand annual attendees. That makes it a hotspot for groundbreaking brand activations that bridge the digital and analog worlds. This year, we showed people how to search outside the box with Pinterest Lens (BETA), our newest visual discovery technology. Lens lets people search using their phone’s camera or photo gallery. Our SXSW visitors had a lot of fun trying Lens for themselves to find new ideas and visual inspiration.

In addition to our interactive experiences, we also hosted a Friday night preview of the house featuring breakout artist...

Since people use Pinterest to find new ideas, we get a sneak peek at emerging trends. Searches and saves give us a look at what’s heating up...and what’s cooling down.

Our insights team regularly looks at search and save patterns to pinpoint what’s growing in popularity over time. Starting now, we’ll post monthly snapshots of what’s making waves on Pinterest, from emerging fashion trends to the latest food craze. You can use these insights to develop timely content so you reach Pinners who are in the market for these ideas. Even if your business doesn’t handle the categories below, you can get creative inspiration from these trends–and maybe find some cool new ideas for your own life, too.  

Popping up now

Award show season got people searching for fun takes on popcorn, from caramel marshmallow to garlic parmesan. People tend to watch the big winners...