Over 150 million people a month use Pinterest to plan everything from tomorrow’s lunch to next year’s round the world adventure. People love saving and searching for inspiration on Pinterest. Discovering ideas is easy here because everything’s visual, including search results. Even when they can’t put it into words, people know a good idea when they see it.

Today, we're excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services. We’re rolling out a full suite of features, including Keyword and Shopping Campaigns that are shown in search results, along with powerful new targeting and reporting options. And we’re continuing with our ongoing commitment to promote relevant content that makes Pinterest better for everyone.

Here's some of what makes Search Ads on Pinterest so effective:

Pinterest is visual

We have over 75 billion Pins...

The Big Game is right around the corner, but people on Pinterest have been planning bites, cocktails and decor for their game day get-togethers for weeks now. Whether they’re in it for the football, food or funny commercials, there’s a good chance they’ll be watching from a snack-packed house party. We like to call this homegating. And since Pinners have saved 8m football party ideas, it’s clear they like to plan their homegates well ahead of time.

But planning a unique party isn’t easy, so people turn to Pinterest for their game day inspiration. Football is big on Pinterest—people have saved over 58 million football ideas. Football themed parties are on the rise, too—the number of searches for “football party food” is 3x higher than last year. As the big game approaches, Pinners are still looking for football food, drinks and decorations, which makes this the perfect time for brands...