Your Pinterest stats

Making sense of the numbers

The Pin is part art and part science. Many pieces of data come together to make a Pin that’s helpful to users and benefits your business. Your Pin stats offer a quick overview to help you gauge the success of Pins you’ve created. You'll find Pin stats on all the Pins in your profile.


This tells you how many times your Pin was seen on Pinterest. You only need to save a Pin once for it to be shown on Pinterest many more times. Learn more about how Pinterest works.


on-pin analytics closeup


When people tap your Pin to take a closer look, you know you’ve caught their eye, and they’re curious to learn more. The number of closeups can tell you how many people are considering doing more with your idea.

Create Pins with compelling images and detailed descriptions to encourage more closeups. Learn more about creating Pins that improve engagement.



on-pin analytics clicks

People click on your Pin when they want to know more about your brand or content. The total clicks metric counts how many times your Pin was clicked to go to a destination on or off Pinterest.

Pins that showcase multiple products tend to drive clicks because they speak to different tastes and stimulate curiosity. Learn more about creating click-worthy Pins.



on-pin analytics saves


When people save your Pin, you know you’ve created great content that people want to come back to and do more with in the future.

Plus, each time someone saves your Pin their followers can see it too—which boosts your impressions. The longer your content is on Pinterest, the more saves you’ll get, so you’ll reach more and more Pinners without any extra work from you.

Pins that show products in a realistic setting—like a lamp shown in a living room—inspire people to try that idea in real life. Learn more about creating Pins that Pinners like to save.



Saved to these boards

You can also see the kinds of boards people are saving your Pin to. Try diving into these boards to see how your customers are thinking about your Pins—you may even get inspiration for some new Pins to whip up!