Why Pinterest?

Share your ideas with more than 175 million people each month

People come to Pinterest looking for ideas to discover, save and do. Your Pins help our audience understand what your brand stands for and how it can fit into their lives.

10 b
recommendations served every day
93 %
of Pinners use Pinterest to plan purchases
72 %
of Pinners say Pinterest introduces them to new brands and services
87 %
of Pinners bought something because of content they saw on Pinterest
Inspire people to action

Everything people do on Pinterest leads them closer to action. They do more than browse feeds: 70% search, save or click on a Pin. Since people use Pinterest across the consumer journey, your brand can play a role all the way from inspiration to purchase.

Drive real business results

People use Pinterest to plan, so businesses see great results. People’s behavior on Pinterest gives you clear signals on what your audience wants and how to help them.

Brands use Promoted Pins to achieve a range of marketing goals, from building brand awareness to boosting in-store sales. Promoted Pins pay off: an Oracle Data Cloud study showed that they drive 5x greater in-store sales than ads on other platforms.

How can you help your audience discover and do what they love?

Sources: Pinterest analysis 2016; Millward Brown consumer study 2015; Oracle Data Cloud DLX CPG ROI measurement study 2016