Tracking and validation

Work with our third party partners to measure ad viewability and audience verification. You can also track campaign activities like impressions, engagements and clicks in the Pinterest Ads Manager.

Viewability

Use Moat Analytics to measure your Promoted Pin viewability and evaluate campaign effectiveness. Moat measures against a viewability standard accredited by the Media Ratings Council (MRC).  

Audience verification

Nielsen Digital Ad Ratings help you verify that you reached the right audience for your video campaigns. Nielsen provides independent reporting for reach, frequency, GRPs, unique audience and impressions against age and gender segments.

Pinterest Ads Manager

Ads Manager helps you get more out of your Pinterest marketing. You can use it across the campaign lifecycle, from campaign creation to conversion tracking. If you add the Pinterest Tag, Ads Manager will also provide metrics like cost per acquisition and return on ad spend.