Want to learn all the basics so you can be successful on Pinterest? Here you’ll find all the need-to-knows and useful tips for saving original content, or content from your website.
Save to your boards during peak times—generally in the evening and on the weekends in the U.S.
Consistent, daily activity is better than a once a week flurry. We suggest saving 10-12 Pins per day, instead of 70 Pins once a week.
It’s okay to have multiple Pins that lead to the same webpage. In fact, it can be beneficial to save a variety of images that might appeal to different types of Pinners. Just make sure to add unique descriptions that are specific to each Pin—it’ll improve your SEO.
You won't get dinged for having a lot of Pins! Just aim to keep your content well organized in relevant boards, and save your ideas regularly, rather than all at once.
People use Pinterest to plan their life well in advance of the season, holiday or event they’re planning for. Use this to your advantage and start saving Pins that are relevant to upcoming trends, seasons and holidays around 45 days early. Then, continue adding more ideas daily and maintain a steady pace.
Get more eyes on your Pins by sharing them with your audience through social, email or other distribution channels. Driving people directly to your Pins this way builds engagement and helps your Pins gain momentum.
Here’s three simple tips to keep in mind when naming your boards: Make sure they’re specific and relevant to your audience. Avoid adding extra spaces between letters. And don’t forget to fill in the broad category, it helps people find you.
It’s okay to save all your Pins to one general board, but you’ll also want to add those Pins to smaller, more specific boards. You can save the same Pin to multiple boards without any penalty. Saving to a board—like “Recipes”—could get you reach, while adding your Pins to a more narrowly defined board—like “Vegan recipes”—might get you a more engaged audience.
One Pin can live on multiple boards. Just save your Pin to a board, and then save it again to a few more boards. You can also save content from other people’s boards to one of yours.
This kind of board-to-board saving makes your content easier to discover. Boards accumulate these connections over time, so it’s helpful to continue to use a single board with a longer history, rather than to create several newer boards with shorter histories.
When people click a Pin they expect to be taken to a landing page so they can learn more about your idea. That’s why Pins that lead to 404 pages or have broken links will be penalized, so always include links when you create a Pin.
The Save button really is a must have for your website. It increases saves up to 5x by making it easier, faster and more intuitive for people to save your content to Pinterest.
Word-of-mouth works on Pinterest, too. Getting saves from people interested in your content distributes your content for you!