Show the possibilities

Create Pins to share your ideas, give tutorials or sell your products. Every Pin includes images, videos or a mix of both. You can also link Pins directly to your brand’s website or online store. 

Create Pin
A pin layered on top of cartoon-like boxes and Pinterest buttons, with a button reading "Publish" to the right. In the middle, an image of a white shelf with several plants sitting on top. A light green picture frame sits in the background.
Mobile view of home feed featuring a variety of pins like posed brown hands showing off nail art, a black man in a face mask, a plated meal, and outdoor decor.

How content gets discovered

People browse their feeds for new ideas.

Keyword and visual searches bring people closer to decisions.

When people take a closer look at Pins they like, we display similar Pins nearby.

Shopping features and product Pins help people discover new products, then easily check out.

Flexible formats that bring your ideas to life

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Create content for free

Use eye-catching images, videos or both to highlight products, recipes, photos and more. Let your creativity shine with fun features like music, stickers and text overlay.

Three Pins stacked on top of one another, the most prominent one features a smiling Black man posed in a striped robe.
Organic
Paid

Pay to promote your Pins

Get strong business results with easy-to-use ad formats. Run campaigns for goals like awareness, consideration or conversions, and track real-time results with our self-serve management tools.

Two promoted Pins featuring various hair and body accessories like combs, sunglasses and bags,

Easy ways to create Pins

Create Pins in no time with our flexible tools. You can start from scratch, or repurpose existing assets.

Upload images or videos
Create and edit Pins right from our app or desktop site. You can make one Pin at a time, or upload assets in bulk.

Add your product feed
Connect a product feed and we’ll turn every product into its own Pin.

Publish from your site
Link your site’s RSS feed and we’ll automatically create Pins for new images in the feed.

Image collage of a leather armchair against an orange wall and a small wooden stool on grass with a skincare set, linked by a plus symbol.

Work with experts

Find a third party partner to create Pins, manage your content strategy or build a stronger presence on Pinterest.

Find a partner

A winning Pin strategy

Create regularly

Create new original Pins at least once a week, for a steady stream of content.

Schedule your Pins

Put your Pin uploads on autopilot using our scheduling tool.

Add a URL

Make your Pins actionable by adding a URL that drives traffic back to your site.

Organize Pins into well-named boards

Give boards clear and descriptive titles such as “Easy No-bake Dinners” to help with search.

Make Pins that get noticed

See creative best practices
Create Pin