Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article.
Product Pins make shopping easier. They include real-time pricing, availability and where to buy your product.
Recipe Pins get cooks excited with all the right info: ingredients, cooking times and serving sizes.
Article Pins help Pinners save stories that matter to them. Each Article Pin shows a headline, author and story description.
These Pins show an install button so people can download your app without leaving Pinterest. For now, App Pins are only compatible with iOS.