What are Rich Pins?

Rich Pins are Pins that include extra information right on the Pin itself. There are 6 types of Rich Pins: app, movie, recipe, article, product and place.


Help people get your app

App Pins include an install button, so Pinners can download your app without ever leaving Pinterest. (For now, App Pins are compatible with iOS apps only.)

Take travelers to their next adventure

Place Pins include a map, address, and phone number.

Help Pinners create their reading lists

Article Pins include headline, author and story description, helping Pinners find and save stories that matter to them.

Make it easy for people to buy your stuff

Product Pins include real time pricing, availability and where to buy. Pinners may also get notifications when prices drop more than 10%.

Teach foodies to make recipes from your site

Recipe Pins include ingredients, cooking times and serving info to get Pinterest cooks excited to hit the kitchen. 
Show film buffs their favorite movies
Movie Pins include ratings, cast members and reviews to help Pinners learn about new flicks.

How can I get Rich Pins?

Right now, there are 6 types of Rich Pins: app, movie, recipe, article, product and place. To get started, you'll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. If you're not technical, you might want to ask your developer or site owner to help get you going!

Get started