Promoted App Pins

Get more mobile app downloads

Promoted App Pins are an effective way for Pinners to install your mobile app directly from Pinterest. This format provides an alternative to competitive app stores. People love the ease of finding mobile apps designed to meet their needs, and then downloading them immediately, all on Pinterest.

80%
of Pinners use Pinterest on mobile
84%
of Pinners come to Pinterest when they're undecided about what to buy
Easy installs, right on Pinterest
Promoted app pin gif

Available on iOS and Android devices, Promoted App Pins include an easy to recognize app icon and an install button.

Pinners can discover and seamlessly install your app while on Pinterest.

Mobile measurement partners
Ready to get started?

You can create Promoted App Pins using the Ads Manager, or contact a Pinterest ads expert to help you get started.   

Annica Lin, Acquisition Manager
Stash
“Pinterest delivers the highest percentage of loyal users across all iOS acquisition partners for Stash.”
Layne Cox, Head of Growth and User Acquisition
Ibotta
“Promoted App Pins are a great addition to the Pinterest suite of marketing tools. This product has helped us significantly scale our partnership with Pinterest and is meeting our app install goals.”

Sources:
Pinterest, Global analysis, Mar 2017
GfK, Study with US weekly Pinners, Nov 2018

Success stories

8fit

Acquiring valuable customers through Promoted App Pins