Meet the team. (That’s you.) Pinners will tap into their entrepreneurial side and use Pinterest to bolster their biz. Branding strategies, podcast tips and small business ideas will all be high in demand this year.

Inspire Pinners entering the entrepreneurial realm. Financial services and tech/telco brands can highlight products and budgeting software to help Pinners finance their venture. Fashion and beauty brands can give Pinners tips on how to dress like a boss from home. Supplement brands can share formulas to help boost focus and energy. And interior brands can promote exposed shelves and wall art to help Pinners spruce up their “cloffice.”