This guide provides general rules about using our brand assets and showcasing Pinterest content. These rules apply to all media, including in-store signage, packaging, digital media and broadcast.
We’re happy to have you promote your Pinterest presence and content. Just make sure your ads and marketing materials don’t suggest that Pinterest is sponsoring your promotions or formally affiliated in any way.
This is the short version; for more detailed information, please scroll down.
Only use the Pinterest badge (please don’t use our wordmark!)
Always include a call to action after you show our badge
Always display your Pinterest for Business URL when you use our badge
Make sure our badge’s height is proportionate to your call to action text
Put your Pinterest URL somewhere on the treatment
Interface images should match the device you show (ex. a mobile view should show the mobile interface, etc.)
Acceptable phrases: Popular on Pinterest, Find us on Pinterest, Follow us on Pinterest, Visit us, Find more ideas on Pinterest, Get inspired on Pinterest
Unacceptable phrases: Trending on Pinterest, Trending Pins
Whenever you reference Pinterest, make sure to include your Pinterest for Business URL
Our elements and marks include the Pinterest name, logo, graphics and any word, phrase, image or other designation that identifies Pinterest as the source of any product or service.
Our logo is a red circle with a white scripted “P” in the middle. Use the EPS and high resolution PNGs provided below. Do not alter them in any way, and keep the badge free of filters and effects. We recently updated our logo, so you’ll need to replace older badges with the images included here.
Always include a call to action that references your Pinterest for Business URL. This call to action text should be proportionate in size to the Pinterest badge. To avoid implying endorsement, make sure the Pinterest badge is always smaller in scale than your own logo.
Please don’t use our wordmark. Instead, use the logo image files we’ve provided.
Our color scheme
Our badge should always be reproduced in our Pinterest red, whether it’s in print or on-screen.