Audience targeting in Ads Manager

How to set up and optimize your audience targeting

We’ve put together this series of videos to help you learn more about our audience targeting features and how to make the most of them. Each video offers step-by-step instructions for setting up the different targeting options in Ads Manager. Read more about targeting on the Pinterest Help Center

Actalike targeting

Once you’ve identified your most valuable customers, you can use actalike audiences to find and target others like them. We call this actalikes because the audiences you target on Pinterest don’t just look similar, they have similar engagement activity too.

Customer list targeting

Customer list targeting will help you reach people with an active interest in your brand when they’re most receptive to your messaging.

Depending on your goals, you might target existing customers to keep them engaged, or exclude them to focus on new customers.

Engagement targeting

Engagement targeting helps you reach people who have already shown interest in your brand. You can build an audience based on closeups, comments, saves, clicks and Promoted Pin views. Once you've chosen an audience, retarget them with new information and encourage them to take action.   

Visitor targeting

Use the Pinterest Tag to make the most of the traffic and engagement you get on your own website. We’ll show you how to create audiences to retarget people on Pinterest based on things they did—like browsing a category, adding to a shopping cart, or signing up for your services.