Pinsights for Business

Turn insights into action

The insights you need to reach the people you care about. Read our latest behavioral studies, industry research and measurement results. 

Image of people shopping
Here's how people shop on Pinterest

We recently surveyed Pinners about their shopping habits–and then we made an infographic about it. See how Pinterest shapes the path to purchase, and learn how to reach shoppers every step of the way. 

How to reach the Deciders

Women 25-54 control most household purchase decisions in the US, so we've named them the Deciders. Learn how to reach the Deciders as they use Pinterest for categories like Food, Style and Beauty.