Put Pinners first

Before you get started, consider what Pinners really care about. Check out your web analytics to see what they like best, or talk to them directly. Tailor your Pins for them.

Whole Foods has boards for gardening, DIY products and volunteer work for their sustainability-conscious followers.

Curate your collection

Create a few boards to start your collection. The very best boards are inspiring, with beautiful images that draw people in. They’re also about a specific topic, like travel or recipes.

Madewell curated a beautiful board with Pins for every color of the rainbow.

Show what inspires you

Instead of just showing off your products, show what inspires them. Create boards for the ideas, places, people and moods behind your brand.

UGallery invites artists who inspire them to help curate their boards.

Be authentic

Use your boards to show your values, personality and taste. It’s okay to get creative and be yourself. In fact, we recommend it!

The Pioneer Woman is a popular food blogger who knows how to be herself. Her boards make you feel like you’re right there with her, cooking on her ranch.

Share your Pins

Once you’ve started to grow your community, you can promote your Pinterest account and even showcase your Pins on your own site.

West Elm helps people discover and share their most popular Pins right on westelm.com.