Put Pinners first
Before you get started, consider what Pinners really care about. Check out your web analytics to see what they like best, or talk to them directly. Tailor your Pins for them.
Whole Foods has boards for gardening, DIY products and volunteer work for their sustainability-conscious followers.
Curate your collection
Create a few boards to start your collection. The very best boards are inspiring, with beautiful images that draw people in. They’re also about a specific topic, like travel or recipes.