The Pin It button can help you get more referral traffic to your site when people click on your Pins. People save your things to Pinterest where more people discover and repin them. In fact, the average Pin gets 11 repins.

Three months after Allrecipes.com added the Pin It button, people added more than 50,000 recipes from their website, leading to 139 million impressions on Pinterest.

Once you’ve added the Pin It button and verified your website, you’ll be able to access domain analytics. Analytics shows you what content from your website is most popular on Pinterest.

You can change the Pin It button’s size, shape and color in a few different ways so that it matches your website’s look and feel better.

The on-hover Pin It button is another choice, appearing only when someone mouses over an image on your website. It’s a subtle reminder to visitors that they can save what they like to Pinterest. Best of all—it takes only one line of code to get hover buttons on all of your images.

You can find the Pin It button integrated into popular platforms, including Tumblr, Blogger, Wordpress and Wix, which means you can get the button in a snap! Learn more.

Add a few lines of code next to the images you want to share, then let Pinners do the rest! (It only takes a few minutes, and you’ll need to know basic HTML.)