Pin Collective

Work directly with expert content creators

Inspiring, useful ideas from businesses are at the heart of Pinterest. But making great content shouldn’t be hard.

That’s why we created the Pin Collective. It’s a network of over a hundred global content creators who really understand Pinterest. You can work directly with these experts to make effective, beautiful creative that helps you reach your audience on Pinterest.

Our content creators span a range of technical capabilities and creative skill sets. And they’re game to tackle any kind of brief or budget, too.

The Pin Collective is available to all Pinterest advertisers. Just contact your partner manager or email us at pin-collective@pinterest.com to get started. Once you’re signed up, you’ll be able to access our self-serve platform and work directly with content creators.

How can advertisers use the Pin Collective?

Advertisers interested in working with the Pin Collective should reach out to their Pinterest partner manager. If you don’t have a partner manager, please email pin-collective@pinterest.com for more program information.  

 

How does payment work?

Advertisers will pay content creators directly, at prices set by the creators. At this stage, Pinterest isn't taking payment for production.

 

What's the difference between Pin Collective partners and content marketing companies in the Marketing Partners program?  

The Pin Collective allows brands to work directly with creators to concept and create Pins and associated Pin content. The partners in our Marketing Partners program make tools that brands can use to manage and publish content.

 

What is required of content creators?

Content creators who are part of the Pin Collective will need to meet participation requirements on an ongoing basis in order to remain in the program. Content creators will have access to the following resources:

  • Ongoing education to keep up-to-date on Pinterest best practices and tips

  • Access to Pinterest insights

 

How do I become a content creator?

Email pin-collective@pinterest.com.

Success story

To create an innovative campaign built specifically for Pinterest, Glad partnered with the Pin Collective, a hand-picked network of creators that specializes in making scroll-stopping Pins.