Pin Collective

Expert content creators can make your next campaign

Inspiring, useful ideas from businesses are at the heart of Pinterest. Great creative helps your brand stand out, and drives better results.

Creating beautiful Pins shouldn’t be hard. That’s why we offer the Pin Collective: a network of content creators who really understand Pinterest. You can work directly with these experts to make effective, beautiful Pins that will help you succeed on Pinterest.

Our content creators span a range of technical capabilities and creative skill sets. They’re open to a variety of budgets and briefs, too. As part of the process, we’ll help you find the right Pin Collective member for your needs. Our internal team will also provide hands-on creative and production management throughout the entire project.

The Pin Collective is available to Pinterest advertisers who meet a minimum media investment. To learn more, contact your Pinterest rep or send a note with the button below. 

FAQs

Does Pinterest take a cut from this program?  

No–Pinterest doesn’t take a cut from any part of the program. We started Pin Collective to make it easier for brands to succeed on Pinterest. Content creation costs are completely separate from Pinterest media spend. Brands pay content creators directly.

 

Does Pin Collective have a rate card?


No. Every project is custom, based on the brand’s needs and objectives.  

 

Does Pin Collective content run on the brand’s account, or the creator’s account?


Pin Collective content runs as promoted content from the brand’s Pinterest account.  

 

What's the difference between Pin Collective creators, and the content partners within the Pinterest Marketing Partners program?  

The Pin Collective helps brands concept and produce new Pinterest campaigns. Content partners within the Pinterest Marketing Partners produce tooling, not individual campaigns. They make tools that help brands manage assets, publish Pins and create Pins from existing assets.

 

What if we can’t commit to the expected media spend?  
If your budget doesn’t meet the requirements for the Pin Collective, you can still get expert help from our partners at Popular Pays. This Pinterest Marketing Partner manages a network of content creators who develop custom Pin content. You can work directly with the Popular Pays team to finalize your creative brief, align on a production budget and develop your content.  

 

What are the requirements for Pin Collective content creators?

To join the Pin Collective, content creators need to show that they have access to all the required resources for new Pinterest content. That includes resources for photography, retouching, copywriting and design. Once creators join the program, they get access to:  

  • Ongoing education about Pinterest best practices and tips

  • Pinterest insights  

 

Interested in joining the program as a content creator?

Email pin-collective [at] pinterest.com

Success story

See how Glad worked with the Pin Collective to create an innovative campaign built specifically for Pinterest.