Online and offline conversions

We offer seven solutions to measure how Pinterest campaigns impact your sales results both online and offline.

Pinterest Tag

The Pinterest Tag helps you make more informed business decisions. The tag tracks your website conversions, giving you important insight into how Pinners interact with your site. You can also use tag data to build audience segments for more efficient targeting, and to develop creative ads. You'll need to add a piece of JavaScript into your site's code to use this feature.

Online conversion lift

Online conversion lift studies measure the lift in online conversion behaviors (ex. signups, purchases) of Pinners who were exposed to a Promoted Pin, compared to behaviors from identical Pinners who weren't exposed to that specific Promoted Pin. 

Mobile measurement

Leverage attribution and analytics tools from these mobile measurement partners to understand how Pinterest campaigns drive installs and downstream actions on your mobile app.

We work with Adjust, Apsalar, AppsFlyer, Kochava and TUNE.

Multi touch attribution

Measure how Pinterest campaigns impact online sales relative to ads on other platforms. We partner with Neustar MarketShare for MTA.

woman shopping for coats
Sales measurement

We work with Acxiom to combine the power of their transaction data with our campaign exposure data. Together, these tools help you quantify how your marketing spend impacts sales.  

Sales lift measurement

Measure the in-store incremental sales impact of your Pinterest campaigns. These studies can also help you identify opportunities to increase sales in future campaigns.   

We partner with IRI, Nielsen Catalina and Oracle Datalogix for offline sales lift.

Media mix modeling

Use data about your Pinterest campaigns to better understand and measure how Pinterest drives incremental sales.

We work with Analytic Partners to help marketers measure Pinterest’s impact on sales across the entire path to purchase, both on Pinterest itself and on other platforms.