The Neustar MarketShare platform provides both top-down Media Mix Modeling (MMM) and bottom-up Multi-Touch Attribution (MTA). Coupled with the Neustar's authoritative Identity, marketers can achieve people-based line of sight across all marketing channels and engagement touch points. Neustar MarketShare ensures brands reach customers and prospects with the right message, in the right channel, at the right time, for demonstrably higher marketing returns. As a certified “measurement partner” within Pinterest’s Marketing Partners program, Neustar MarketShare will provide brands with the attribution insights needed to prove the value of advertising on Pinterest. Advertisers will be able to better understand the effectiveness of Pinterest-specific levers (e.g. Pins and re-pins) and how Pinterest influences conversions downstream.