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IRi is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care, retailers and media companies grow their businesses. A confluence of major external events—a revolution in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation—is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI is enabling marketing personalization and collaboration, helping guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth.  

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