Make Pins that build brand awareness

A guide for creating Pins to reach your business goals

On Pinterest you can effectively market your business and reach a uniquely motivated audience. Get started by making great Pins tailored to your business objectives.

This four-part guide also includes tips for creating Pins that can:  boost traffic, improve engagement, and increase sales.

Use compelling images

Pinterest is a visual platform, so you’ll want to use images that stand out and say something about what you have to offer. Use high-resolution, high-quality images. Lifestyle images are often more effective for grabbing attention than plain product shots. Steer clear of low-quality images or images that are too busy.

Provide detailed descriptions

When someone clicks for a Pin closeup, they’ll also see your description. A good description can make your idea more compelling and actionable. Mention what’s most exciting about your Pin and hint that there’s more to see on your website. A strong call to action—like "shop," "make," "find" or "buy"—will encourage people to take the next step.

Celebrate novelty

People love to discover new ideas on Pinterest. Make sure to highlight any elements of novelty or newness to get people excited about your ideas.

Use a vertical aspect ratio

Pins are organized into columns, so vertical Pins take up more space and tend to stand out more. But don’t make your Pins too long or they’ll get cut off. The ideal aspect ratio for a Pin is 2:3 (600px wide x 900px high).

Add tasteful branding

Your brand stands for something, so find a way to incorporate that into your Pin. Tasteful branding conveys credibility and helps people understand what your brand is about.

It’s best to include your product or packaging in the image, but sometimes you’ll need to use a watermark logo instead.

Don’t overdo your branding! You can choose between a product shot or a logo, but never use both in the same Pin.

Consider text overlays for clarity

Only use text overlay when the image doesn’t provide enough context on its own. For example, adding the serving size adds more context and clarity to the food image.

Ready to get started?

There’s no need to use every tip every time—you’ve got options! Try a few different approaches and see what works best for you.