Turn insights into action

The insights you need to reach the people you care about. Read our latest behavioral studies, industry research and measurement results. 

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10 tips to drive holiday sales on Pinterest

We’ve rounded up our top ten tips & best practices to help you reach more shoppers this holiday season. We’re talking everything from when to start your holiday campaign to how to design it.

Meet the holiday shoppers of Pinterest

We took a look at the holiday shoppers on Pinterest to help you make the most of the season. Here’s who they are, what they’re into and how you can reach them.

Gen Xers on Pinterest

Marketers these days are focused on reaching millennials but Gen Xers have 75% more spending power. Check out our insights on this key audience as well as our tips for reaching them.