Collaborating with content creators can be a great way for brands to reach a newer, larger audience on Pinterest.
We’ve put together this guide to help both brands and content creators understand how to work well together.
“The REI campaign was all about bringing the outdoors in and 'camping' indoors in their evrgrn loft in San Francisco. Our shared Pinterest board was meant to give our audiences ideas and inspiration for how to have everything from jungly living-walls to glowy lights and starry nights from the comfort of your living room.”
Here’s a few quick tips for content creators saving to Pinterest on behalf of a brand:
When you’re working with a brand, make sure you save content to relevant boards.
Try to be transparent about your relationship with the brand, and follow all relevant laws and regulations. If you're in the US and partnering with brands to promote their products or services, make sure you consult the Federal Trade Commission's Endorsement Guidelines.
Keep the content you save high-quality and don’t abuse the platform.
Save content you have an authentic interest in.
Curious to read more about what we do and don’t allow on Pinterest? Here you have it!