Get paid on Pinterest

We’re rewarding creators differently, with a focus on building community around shared passions and ideas. And we’re making the ways you can monetize more clear and transparent, so anyone can understand how to make money on Pinterest.

Find all the tools you need to get started in the creator hub, right in the Pinterest app.

Partner with brands

Tag brand partners in your Idea Pins with the paid partnership tool. Just make an Idea Pin in the app, add the paid partnership label and tag your partner brand. Once they approve the request, their brand name will show up on your Idea Pin. Brands can also choose to promote your Idea Pins as ads, boosting your reach to even more people.

When you use the paid partnership tool, you work directly with brands to define the payment terms and process. Pinterest will not be directly involved in payment.

Make your Idea Pins shoppable

Tagging products in your Idea Pins makes it easier for people to shop your picks. You can search and tag any product you want to recommend to your audience. You can also tag Idea Pins using affiliate links so you earn commission when people click through and shop. Pinterest isn’t part of affiliate agreements, so your commission will depend on the terms you’ve set up with external merchants or programs.

Earn with Creator Rewards

Creator Rewards is a new Pinterest program that will pay creators for inspiring, actionable content. We’ll publish new editorial prompts on a regular basis in the creator hub. Every prompt will outline specific engagement goals, like getting a certain number of saves, reactions or takes on your Idea Pin. When you meet the engagement goals, you’ll see rewards in your bank account the following month.

Creator Rewards is currently in testing with a small group of creators. We’ll start adding new participants on a rolling basis, so keep an eye on the creator hub for more information.

Creator spotlight

Some common questions

Will Pinterest pay me directly?

Pinterest will pay you directly if you’re part of the Creator Rewards program and your content meets the goal requirements and eligibility criteria. Pinterest does not facilitate payment for other monetization programs like product tagging, affiliate links or brand partnerships. For those programs, you’ll organize payment terms and logistics directly with your brand or affiliate partners.

How do I apply for Creator Rewards?

Creator Rewards is currently in testing, and is not widely available yet. We’ll give eligible creators early access on a rolling basis, so make sure to keep an eye on your creator hub for updates. Once the program is open for applications, eligible creators will see an application button within the creator hub in the Pinterest app. The application will only be available in the app, so make sure you download it if you haven’t already.

Where do I find the creator hub?

First, make sure you’re using the Pinterest app—the creator hub is only accessible on mobile devices. Once you’ve downloaded the app, go to your Pinterest profile page. You’ll find the creator hub button right below your bio and stats.

How do I get access to the paid partnership tool?

The paid partnership tool is available to all creators. To use the tool, you’ll need to make an Idea Pin and use the “advanced settings” menu to tag a brand in your Pin.