87% of people on Pinterest say brands help them find the right products when planning for the holidays. But how do you actually get your products to stand out from the crowd? We’ve rounded up our top ten tips & best practices to help you reach more shoppers this holiday season. We’re talking everything from when to start your holiday campaign to how to design it.
The holidays are a great time for brands to reach new customers, but just who are those potential purchasers? To help you make the most of this busy season, we took a look at the four different types of shoppers who use Pinterest to plan for the holidays. Here’s who they are, what they’re currently looking for and how you can reach them.
The holidays are full of travel, and people on Pinterest plan their upcoming trips and adventures early. There’s 383 million holiday Pins on Pinterest! You can meet them at every stop along their journey by creating Pins and boards that help them plan, pack, prepare and purchase with ease.
Presenter: Nicolette Harper, Vertical Strategy Lead
Food brings everyone together! And 32 million people on Pinterest are engaging with 383 million holiday Pins. Get the scoop on how consumer-packaged goods (CPG) businesses are using Pinterest to reach and help customers get ready for the holidays.
Presenter: Arthur Sevilla, Vertical Strategy Lead
Watch our holiday insights video full of opportunities, emerging themes and trends within the food & drinks, home decor, hair & beauty and fashion subcategories on Pinterest. We’ll also show you popular searches, trends, keywords and the number of saves, Pins and boards we’re seeing.
Presenter: Thea Carp, Partner Insights Analyst
Build holiday creative that stands out on Pinterest. Our creative team will share new approaches to Pinterest content, insights-driven creative strategies and holiday ideas to inspire.
Presenters: Aimee Rancer & Nancy Jeng, Creative Strategists