Experiment with different product images to see what gets the best response from Pinners. In general, it’s better to avoid photos of products on their own. Pins that show lifestyle shots or a product in use have a 18% higher engagement rate.
Tailoring your creative for different categories can also boost engagement. Some specific tips:
Fashion Pins should show someone wearing the product in a real-life setting. This helps shoppers envision how they would use the product. You can also include multiple versions of the same product in a single Pin (ex. multiple colors).
Home decor Pins should focus on the product instead of people. Pins with a single product tend to perform best. A subtle logo and strong call to action can improve performance. You can use text overlay to call out details like color options.
Hair and beauty shoppers love images that show products contrasted against a plain background. You should include your brand name or logo in the image for credibility. You can use text overlay to describe the product or how to use it.
DIY Pins should provide context and instructions for the project. Text overlay helps a complicated idea feel more accessible. Visual instructions, “before and after” shots and multi-image layouts are also really popular.
Visit the Pinterest for Business Buyable Pins board to save these tips directly on Pinterest.