Getting started: How to sell on Pinterest with Buyable Pins

Activating your Buyable Pins

Once you’ve been approved to use Buyable Pins, it may take up to five days for your Pins to activate. You’ll know your Pins are ready when you see a blue Shop link appear on your Pinterest profile page. All of your active Buyable Pins will show on this board, so it’s the best place to check which of your Pins are currently shoppable.

Pinners see Buyable Pins in their home feed, in category feeds, in search results, on your profile and on other Pinners’ boards. Your Buyable Pins will show in more results if you save them to additional boards beyond your automatic Shop board.

Every Buyable Pin should include a blue price tag. If your Buyable Pins still don’t show prices after a week, please use our troubleshooting guide below. 

How to make a Buyable Pin

We’ll use your product feed to create your first batch of Buyable Pins. We’ll match your feed to existing Pins to figure out which of your products are already on Pinterest. Our system will automatically create Buyable Pins for every product match we find. If your feed includes products that aren’t on Pinterest yet, you’ll want to create new Pins for those products.

To create a Buyable Pin from scratch, just follow the standard Pin creation process. As long as the Pin’s URL points to a product detail page at your online store, the Pin will activate as a Buyable Pin.  

To boost impressions, you should create additional Pins beyond the Pins we generate for you. You can use alternative image shots for these new Pins so your products are more discoverable to more people.

Tips to improve your Buyable Pins

Make multiple Pins for the same product: You can try different photo angles, show multiple styles or play around with the Pin description. This makes it easier for people to discover your products because your Pins will show up in more places.

Stay on trend: Tailor your Buyable Pins to specific seasons and trends to get momentum from what Pinners are searching and saving. You can also create themed boards for a specific season. For example, you could put all of your shoppable winter attire on the same board.

Test Pins in secret: No one else can see your secret boards, so they’re the best place to experiment. Once you’re ready to share your Pins, just move them to a public board or make the whole board public.

Apply our category insights: We’ve done a lot of research on what types of Pins perform best per category. Read our image tips below to learn more.

Get your images right

Experiment with different product images to see what gets the best response from Pinners. In general, it’s better to avoid photos of products on their own. Pins that show lifestyle shots or a product in use have a 18% higher engagement rate.   

Tailoring your creative for different categories can also boost engagement. Some specific tips:  

Fashion Pins should show someone wearing the product in a real-life setting. This helps shoppers envision how they would use the product. You can also include multiple versions of the same product in a single Pin (ex. multiple colors).

Home decor Pins should focus on the product instead of people. Pins with a single product tend to perform best. A subtle logo and strong call to action can improve performance. You can use text overlay to call out details like color options.

Hair and beauty shoppers love images that show products contrasted against a plain background. You should include your brand name or logo in the image for credibility. You can use text overlay to describe the product or how to use it.  

DIY Pins should provide context and instructions for the project. Text overlay helps a complicated idea feel more accessible. Visual instructions, “before and after” shots and multi-image layouts are also really popular.  

Visit the Pinterest for Business Buyable Pins board to save these tips directly on Pinterest. 

Why isn’t my Pin buyable?

If it’s been more than a week since your Buyable Pins were approved, you should see a blue "Add to bag" button on each individual Buyable Pin. If you don't, your Pins aren’t properly activated. Here are some common issues:

Ineligible products: Some of your products may have been rejected if they are against our policies. Examples of ineligible products include:

  • Customizable products
  • Non-physical goods, like digital downloads
  • Adult products and services

The wrong URL: Each Buyable Pin must point to an exact URL for that specific product’s detail page at your online store. The following types of URLs do not work for Buyable Pins:

  • URLs that lead to category pages
  • Shortened URLs
  • Redirects
  • URLs with primary domains that don’t match the website listed on your Pinterest profile

Out of stock products: When a product is out of stock in your online store, it won’t appear as a Buyable Pin on Pinterest. Once your product is back in stock, the add to bag button will automatically appear again.  

If you continue to have trouble with your Buyable Pins, please contact us.

Sources: Pinterest analysis 2016