These website tools offer two big advantages: they make it easier for people to save your content, and they help you evaluate your Pinterest results.
The Save button boosts your brand’s presence on Pinterest. Once you add the button to your site, visitors can easily save any image to Pinterest. That means they’re showing interest in your brand—and then other Pinners can see your content, too!
Once you’ve confirmed your site, your profile picture will show up on every Pin that comes from your website. You’ll also be able to look at what other people are saving from your site.
A widget lets you display Pins, boards or your Pinterest profile on your own website. This encourages visitors to interact with your Pins and save the ideas they like.